Skip Navigation

Close and don't show again.

Your browser is out of date.

You may not get the full experience here on National Journal.

Please upgrade your browser to any of the following supported browsers:

Campaign Ads in 2012 Gone Retro Campaign Ads in 2012 Gone Retro

NEXT :
This ad will end in seconds
Close X

Not a member? Learn More »

Forget Your Password?

Don't have an account? Register »

Reveal Navigation

 

Campaign Ads in 2012 Gone Retro

Wasn't this supposed to be the "it's the economy, stupid'' campaign? Yet blasts-from-the-past issues are increasingly popping up out of left field in the 2012 race.

Republican Mitt Romney has been airing a series of television ads criticizing President Obama's welfare policy that carry faint echoes of Ronald Reagan's attacks on "welfare queens.'' Obama began airing a spot Wednesday that chides Romney for not backing smaller class sizes, an issue that played out in statewide elections before the recession hit.

But there's obviously strategies at work here beyond an affection for retro. Romney appears to be targeting white, working--class workers, while Obama's ads are aimed at voters who put education at the top of their list, like married women and Hispanics.

Brace yourself for the sight of Romney in bellbottom jeans.

Don\'t Miss Today\'s

Chock full of usable information on today's issues."

Michael, Executive Director

Concise coverage of everything I wish I had hours to read about."

Chuck, Graduate Student

The day's action in one quick read."

Stacy , Director of Communications

Great way to keep up with Washington"

Ray, Professor of Economics

Sign up form for the newsletter
MORE NATIONAL JOURNAL