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Campaign Ads in 2012 Gone Retro

August 22, 2012
Wasn't this supposed to be the "it's the economy, stupid'' campaign? Yet blasts-from-the-past issues are increasingly popping up out of left field in the 2012 race.

Republican Mitt Romney has been airing a series of television ads criticizing President Obama's welfare policy that carry faint echoes of Ronald Reagan's attacks on "welfare queens.'' Obama began airing a spot Wednesday that chides Romney for not backing smaller class sizes, an issue that played out in statewide elections before the recession hit.

But there's obviously strategies at work here beyond an affection for retro. Romney appears to be targeting white, working--class workers, while Obama's ads are aimed at voters who put education at the top of their list, like married women and Hispanics.

Brace yourself for the sight of Romney in bellbottom jeans.
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