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'Make the S.O.B. Deny It' 'Make the S.O.B. Deny It'

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'Make the S.O.B. Deny It'

The late gonzo journalist, Hunter S. Thompson, added to American political lore when making a point about unscrupulous politicians in his campaign chronicle, Fear and Loathing: On the Campaign Trail, '72.

As a young man running for office in Texas, Thompson wrote, Lyndon Johnson needed to slow down a foe's momentum. And so LBJ ordered an aide to spread the rumor that their opponent was "enjoying carnal knowledge of his own barnyard sows." 

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