The same trackers say Romney has spent only about $350,000 to date on Spanish media, compared to about $4 million in ads promised by the pro-President Obama Priorities USA Action and the Service Employees International Union. Obama's campaign has spent another $2 million on Spanish media.
It's like Romney -- who trails Obama by leaps and bounds among Hispanic voters -- isn't even trying to compete. Why does he even bother to air ads in Spanish?
One theory is that the campaign's small Spanish-language media buys are like Romney's speech Wednesday to the NAACP -- not necessarily aimed at their Obama-leaning target audiences. Instead, the campaign hopes the (free) publicity about the ads and the speech on television and on-line will indirectly influence voters looking for a candidate of good will who is trying to reach out to a diverse electorate.
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