Skip Navigation

Close and don't show again.

Your browser is out of date.

You may not get the full experience here on National Journal.

Please upgrade your browser to any of the following supported browsers:

Reveal Navigation

RNC Launches Independent Unit RNC Launches Independent Unit RNC Launches Independent Unit RNC Launches Independent ...

share
This ad will end in seconds
Close X

Not a member? Learn More »

Forget Your Password?

Don't have an account? Register »

Reveal Navigation

 

Blogs

RNC Launches Independent Unit

July 13, 2012

Update: This post originally misspelled the name of Republican strategist Jon Downs.

Here come the national parties: The Republican National Committee will spend $5 million on television advertisements promoting Mitt Romney's campaign in seven states beginning tomorrow, our sources tell us. It will be the party's first paid foray into the White House contest's already-busy advertising market.

The ad money is being funneled through the RNC's independent expenditure unit, the party will announce later today. Veteran party strategist Jim Murphy, who consulted for Romney's 2002 race for governor, will coordinate the independent unit.

The RNC's ad will run most heavily in Ohio, where the party is spending $1 million on the spots. The committee is spending nearly as much, $941,000, in Virginia, $855,000 in North Carolina, $729,000 in New Hampshire, and $631,000 in Colorado. The party is spending less than $500,000 in Nevada and Iowa.

Get us in your feed.
More Blogs