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RNC Launches Independent Unit RNC Launches Independent Unit

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RNC Launches Independent Unit

Update: This post originally misspelled the name of Republican strategist Jon Downs.

Here come the national parties: The Republican National Committee will spend $5 million on television advertisements promoting Mitt Romney's campaign in seven states beginning tomorrow, our sources tell us. It will be the party's first paid foray into the White House contest's already-busy advertising market.

The ad money is being funneled through the RNC's independent expenditure unit, the party will announce later today. Veteran party strategist Jim Murphy, who consulted for Romney's 2002 race for governor, will coordinate the independent unit.

The RNC's ad will run most heavily in Ohio, where the party is spending $1 million on the spots. The committee is spending nearly as much, $941,000, in Virginia, $855,000 in North Carolina, $729,000 in New Hampshire, and $631,000 in Colorado. The party is spending less than $500,000 in Nevada and Iowa.

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