Campaign analysis by the most interesting thinkers in Washington

George Allen's Rebuilding Project

George Allen is trying to soften his image. This week, the former and would-be future Virginia senator unveiled his first television ads of the general election, two soft-focus spots featuring female testimonials of his character.

"A good man, a good husband, a good father," says longtime friend Betsy Beamer in one of the ads.

As Allen tries to make his way back to the Senate seat Virginia voters exiled him from six years ago -- in a reelection campaign derailed by the term "macaca," the ethnic slur heard around the political world -- Allen is a changed and chastened candidate. His evolution is the subject of this week's National Journal cover story, available only to subscribers.

Gone is much of the swagger that marked his ascent to national prominence, the bravado and good ol' boy authenticity that once drew rave reviews from conservative pundits and favorable comparisons to the likes of Ronald Reagan and George W. Bush.

To borrow from the sports analogies that Allen, the son of a Hall of Fame NFL coach by the same name, so loves, he can look at times very much like the ballplayer who missed his last shot or dropped the last pass thrown his way: tight, tentative, cautious, even constrained.

The piece continues here and available to subscribers.


Leave A Comment
The National Journal Group has the right (but not the obligation) to monitor the comments and to remove any materials it deems inappropriate.
Comments powered by Disqus
Follow National Journal
Decoded Contributors
Tim Alberta

Tim Alberta

Editor, Hotline Last Call!

Decoded Posts | All Stories


Caren Bohan

Caren Bohan

Managing Editor for Domestic Policy

Decoded Posts | All Stories


Ronald Brownstein

Ronald Brownstein

Editorial Director

Decoded Posts | All Stories


George E. Condon Jr.

George E. Condon Jr.

Staff Writer, White House

Decoded Posts | All Stories


Matthew Cooper

Matthew Cooper

Editor, National Journal Daily

Decoded Posts | All Stories


John Aloysius Farrell

John Aloysius Farrell

Congressional Correspondent

Decoded Posts | All Stories


Ron Fournier

Ron Fournier

Editor-in-Chief

Decoded Posts | All Stories


Chris Frates

Chris Frates

Lobbying Correspondent

Decoded Posts | All Stories


Major Garrett

Major Garrett

Congress Correspondent

Decoded Posts | All Stories


Shane Goldmacher

Shane Goldmacher

Congressional Correspondent

Decoded Posts | All Stories


Michael Hirsh

Michael Hirsh

Chief Correspondent

Decoded Posts | All Stories


Jackie Koszczuk

Jackie Koszczuk

Editor, The Almanac of American Politics

Decoded Posts | All Stories


Josh Kraushaar

Josh Kraushaar

Executive Editor, The Hotline

Decoded Posts | All Stories


Jill Lawrence

Jill Lawrence

Managing Editor, Politics

Decoded Posts | All Stories


James Oliphant

James Oliphant

Deputy Magazine Editor

Decoded Posts | All Stories


Beth Reinhard

Beth Reinhard

Political Correspondent

Decoded Posts | All Storie


Alex Roarty

Alex Roarty

Staff Writer, Politics

Decoded posts | All Stories


Lori Santos

Lori Santos

Managing Editor, Breaking News

Decoded posts | All Stories


Jim Tankersley

Jim Tankersley

Economics Correspondent

Decoded Posts | All Stories


Reid Wilson

Reid Wilson

Editor-In-Chief, The Hotline

Decoded Posts | All Stories