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Required Reading: The Ricketts Memo Required Reading: The Ricketts Memo Required Reading: The Ricketts Memo Required Reading: The Ric...

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Required Reading: The Ricketts Memo

May 18, 2012
Put this on your must-read list this weekend: The 54-page strategy memo written by Republican media wizard Fred Davis for his boss, Chicago-based TD Ameritrade billionaire Joe Ricketts, spelling out the best way to destroy President Obama with a single, $10 million media campaign. Read at your own risk, however, because you are likely to be unburdened of whatever shred of idealism you have left in these polarized times.

A copy of the strategic plan was leaked to The New York Times, which published it on Thursday along with a front-page story. Once exposed to sunlight, the plan shriveled and died vampire-like with an announcement from the Ricketts-backed super PAC that the plan amounted to just a few unvetted ideas that were quickly rejected. But as the Times noted in its story: "The 54-page proposal was professionally bound and illustrated with color photographs, indicating that it is far beyond a mere discussion."

Davis himself suggests as much, writing, in a section titled Budget: "With your preliminary approval at the New York meeting, we have discussed this plan in highly confidential terms with the following proposed team members. All are ready to jump into action upon plan approval."
 
The memo by Davis and his working group lays out in detail a plan for a multi-pronged media campaign that would present to the public a wholly fabricated psychological portrait of Obama as a likeable guy who fell under the spell of his pastor, Jeremiah Wright of Chicago, a liberal extremist and race provocateur whom Obama denounced during his 2008 campaign for his harsh, divisive commentary.
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