Romney's Pennsylvania Ad Bomb
Republican presidential candidate, former Massachusetts Gov. Mitt Romney, center, points to his chair before working the phones at a call center at his Pennsylvania campaign headquarters in Harrisburg, Pa., Thursday, April 5, 2012. Campaign volunteer Jordan Furr of Mechanicsburg, Pa. is at left. (AP Photo/Steven Senne) (AP Photo/Steven Senne)
Mitt Romney spent last week trying to lower expectations in Pennsylvania while boosting the pressure on Rick Santorum. But actions speak louder than words, and it's clear Romney's advisors see the Keystone State as their opportunity to end Santorum's chances. Late Friday, the Boston team went for the jugular.
All told, Romney's campaign will spend $2.3 million on advertisements in Pennsylvania over the next two weeks, according to PoliticsPA.com. That's more than Romney has spent in any primary state to date, save Florida -- more than they spent in Iowa, New Hampshire, even South Carolina.
A Republican strategist closely tracking the advertising market passes on details of the buy: Romney's camp is dumping more than $1 million into the Philadelphia market and more than $200,000 each into the Harrisburg, Wilkes Barre-Scranton and Erie markets. They're spending slightly less in the much cheaper Johnstown-Altoona market.
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