Campaign analysis by the most interesting thinkers in Washington

The First Honest Super PAC Ad

Perhaps none of the Republican presidential candidates has as much riding on Super Tuesday as Newt Gingrich. By his own standards, if he loses his home state of Georgia, his campaign is over. A super-PAC bankrolled by his allies is calling Tuesday's vote "life or death to America as we know and love it.''

That's a little over the top. But the call to action from Winning our Future is unusually frank in its description of one of the weakest GOP fields in decades.

We are not doing this because we are in love with Newt Gingrich.

We are not doing this because we believe Mitt Romney is evil.

Nor because we believe Rick Santorum is a liberal.

We are doing this because we believe that Newt Gingrich is the ONLY way to BEAT BARACK OBAMA. Period.


This may be the first super-PAC appeal that acknowledges its candidate has become unlovable. A USA Today/Gallup poll last month found voters viewed Gingrich more negatively than any other candidate, with 61 percent having an unfavorable view of the former House speaker.

But his super PAC argues he's worth it to "create Barack Obama's worst nightmare - facing Newt Gingrich on the debate stage in front of a national audience.' You may not like him but you're gonna love what he does to Obama on national TV -- that may be the most persuasive pitch from Gingrich's team in weeks.

Leave A Comment
The National Journal Group has the right (but not the obligation) to monitor the comments and to remove any materials it deems inappropriate.
Comments powered by Disqus
Follow National Journal
Decoded Contributors
Tim Alberta

Tim Alberta

Editor, Hotline Last Call!

Decoded Posts | All Stories


Caren Bohan

Caren Bohan

Managing Editor for Domestic Policy

Decoded Posts | All Stories


Ronald Brownstein

Ronald Brownstein

Editorial Director

Decoded Posts | All Stories


George E. Condon Jr.

George E. Condon Jr.

Staff Writer, White House

Decoded Posts | All Stories


Matthew Cooper

Matthew Cooper

Editor, National Journal Daily

Decoded Posts | All Stories


John Aloysius Farrell

John Aloysius Farrell

Congressional Correspondent

Decoded Posts | All Stories


Ron Fournier

Ron Fournier

Editor-in-Chief

Decoded Posts | All Stories


Chris Frates

Chris Frates

Lobbying Correspondent

Decoded Posts | All Stories


Major Garrett

Major Garrett

Congress Correspondent

Decoded Posts | All Stories


Shane Goldmacher

Shane Goldmacher

Congressional Correspondent

Decoded Posts | All Stories


Michael Hirsh

Michael Hirsh

Chief Correspondent

Decoded Posts | All Stories


Jackie Koszczuk

Jackie Koszczuk

Editor, The Almanac of American Politics

Decoded Posts | All Stories


Josh Kraushaar

Josh Kraushaar

Executive Editor, The Hotline

Decoded Posts | All Stories


Jill Lawrence

Jill Lawrence

Managing Editor, Politics

Decoded Posts | All Stories


James Oliphant

James Oliphant

Deputy Magazine Editor

Decoded Posts | All Stories


Beth Reinhard

Beth Reinhard

Political Correspondent

Decoded Posts | All Storie


Alex Roarty

Alex Roarty

Staff Writer, Politics

Decoded posts | All Stories


Lori Santos

Lori Santos

Managing Editor, Breaking News

Decoded posts | All Stories


Jim Tankersley

Jim Tankersley

Economics Correspondent

Decoded Posts | All Stories


Reid Wilson

Reid Wilson

Editor-In-Chief, The Hotline

Decoded Posts | All Stories