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Santorum, Super PAC Double Down On Michigan

On the eve of the Florida GOP primary, presidential candidate Rick Santorum campaigns on Monday, Jan. 30, 2012, in Luverne, Minn. Santorum told about 300 Minnesota voters who had gathered to hear him speak that their votes weren't paid as much attention as Iowa's, but that they were "just as important." (AP Photo/Amber Hunt)(AP Photo/Amber Hunt)

February 17, 2012

Former Sen. Rick Santorum's campaign is preparing their own ad buy in response to Mitt Romney and a Romney-backing political action committee, according to new ad data provided to The Hotline. But even with the big new spending, Romney and his super PAC are still likely to outspend Santorum.

Santorum's campaign is spending $426,000 on cable television advertisements in Michigan this week. Beginning next week, they'll start a statewide broadcast blitz of at least $416,000. The Red White and Blue Fund, a pro-Santorum super PAC, is spending $671,000 on cable and broadcast advertising of their own this week.

It's all an effort to keep pace with Romney and Restore Our Future, both of which are spending heavily on flights of anti-Santorum advertising. Romney's campaign is spending $706,000 on television ads this week, while Restore Our Future is spending $908,000 this week. Romney's camp has already bought $714,000 for next week, and Restore Our Future has spent $673,000 on next week's ads.

A full look at ad spending in Michigan this week, with estimated gross ratings points in parentheses, after the jump.

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