Why Romney Needs to Keep Fighting for the Evangelical Vote

By Jill Lawrence // January 14, 2012 | 5:23 p.m.

Republican presidential candidate, former Massachusetts Gov. Mitt Romney reaches out to his supporters after a campaign stop at the Palm Beach Convention Center in West Palm Beach, Fla., Thursday, Jan. 12, 2012. (AP Photo/Alan Diaz) (AP Photo/Alan Diaz)

Mitt Romney was never likely to capture the endorsement of the Christian conservatives who met in Texas this weekend and belatedly crowned Rick Santorum their favorite in the Republican nomination race. But two new media moves under a "Shares Our Values" banner underscore Romney's determination -- and need -- to win at least some votes from that group in South Carolina.