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What South Carolinians Are Waking Up To What South Carolinians Are Waking Up To

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What South Carolinians Are Waking Up To

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A supporter of Republican presidential candidate House Speaker Newt Gingrich reacts to the news his candidate is loosing the New Hampshire presidential primary at Gingrich's rally headquarters Tuesday, Jan. 10, 2012, in Manchester, N.H. (AP Photo/Jim Cole)  (AP Photo/Jim Cole)

This post has been updated to clarify which PACs have purchased air time in South Carolina.

COLUMBIA, S.C. -- After decades at the head of the primary calendar, South Carolina voters won't be surprised when they turn on their televisions this morning and see wall-to-wall campaign advertisements. And while a super PAC backing Newt Gingrich has said it will spend $3.4 million on negative ads blasting front-runner Mitt Romney, it's actually Romney and his allies who are spending the most on television time this week and next.

Restore Our Future, a super PAC backing Romney's campaign, has purchased more television advertisements than every other entity playing on South Carolina television, our sources in the ad buying community tell us. Restore Our Future has purchased more than $1.7 million in advertising over the next 10 days in South Carolina alone.

The pro-Romney group is spending nearly twice what any other candidate or PAC has purchased in the Greenville/Spartanburg, Columbia, Charleston and Myrtle Beach/Florence markets. And Restore Our Future is going head-to-head with the Gingrich-friendly super PAC, Winning Our Future, in the Charlotte, Augusta and Savannah markets, too.

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