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The Brilliance of the Romney-Molinari Ad The Brilliance of the Romney-Molinari Ad

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The Brilliance of the Romney-Molinari Ad

Have you seen this ad? The one where Susan Molinari, the former congresswoman from Staten Island, rips into Newt for his management by chaos leadership style? The ad is titled undisciplined. It seems a neat way to get into Newt's personal life, his managerial tumult, maybe even  his weight. Is it a coincidence that the narrator is a woman? Men may see the 20-year-younger wife as a midlife dream. Women are not going to see Wife #3 the same way. The subtext, of course, is that Romney is steady and calm. It takes Newt's talk of revolution and turns it on its head, assuming Republican primary voters want a pre-Obama restoration not a bloody assault. And it's all about electability.

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