Skip Navigation

Close and don't show again.

Your browser is out of date.

You may not get the full experience here on National Journal.

Please upgrade your browser to any of the following supported browsers:

Reveal Navigation

Super PACs' Influence Ebbs in South Carolina Super PACs' Influence Ebbs in South Carolina Super PACs' Influence Ebbs in South Carolina Super PACs' Influence Ebb...

share
This ad will end in seconds
Close X

Not a member? Learn More »

Forget Your Password?

Don't have an account? Register »

Reveal Navigation

 

Blogs

Super PACs' Influence Ebbs in South Carolina

January 21, 2012
In Iowa, pro-Mitt Romney super PAC Restore Our Future crushed pro-Newt Gingrich Winning Our Future PAC, spending 10 times more in television ads and helping to knock Gingrich from frontrunner to also-ran. But in South Carolina, the two PACs spent about $3 million each on advertising fighting to a draw. Gingrich's win in South Carolina Saturday night was earned more by the candidate's performance on the ground than his supporters' air cover. 

In particular, a majority of South Carolina voters said the candidates' debate performances mattered and Gingrich was coming off a memorable Thursday night performance as voters went to the polls today. The opening question of that debate was whether Gingrich asked his second wife, Marianne Gingrich, for an open marriage or a divorce after revealing an affair with his now third wife, Callista Gingrich. The former House speaker played to the GOP base's mistrust of the media by calling the question a despicable way to begin a presidential debate, winning big audience applause. In fact, Marianne Gingrich's claim, and the huge amount of coverage it generated, didn't appear to affect the race much at all

The pro-Newt and pro-Romney super PAC ads likely canceled each other out as voters made their decisions. With no standout ads driving earned media coverage, the political wall of noise coming from South Carolina TVs likely became nothing more than background noise. 

You May Find These of Interest
Get us in your feed.
More Blogs
Job Board
Search Jobs
Outside Sales Representative
National Federation of Independent Businesses | San Jose, CA
Outside Sales Representative
National Federation of Independent Businesses | Traverse City, MI
Outside Sales - Membership Development
National Federation of Independent Businesses | Rochester, MN
Outside Sales Representative
National Federation of Independent Businesses | Key West, FL
Outside Sales Representative
National Federation of Independent Businesses | Danbury, CT
Outside Membership Sales Rep
National Federation of Independent Businesses | Las Cruces, NM
Outside Sales Representative
National Federation of Independent Businesses | Kingston, NY
Outside Sales Representative
National Federation of Independent Businesses | Coos Bay, OR
Outside Sales Representative
National Federation of Independent Businesses | St. Augustine, FL
Outside Sales Representative
National Federation of Independent Businesses | Kirksville, MO
Outside Sales -Membership Development
National Federation of Independent Businesses | Colorado Springs, CO
Outside Sales Representative
National Federation of Independent Businesses | Newburgh, NY
Legislative Director
National Federation of Independent Businesses | Austin, TX
Outside Sales Representative
National Federation of Independent Businesses | Meridian, MS
Outside Sales Representative
National Federation of Independent Businesses | Hampton, VA