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Parsing South Carolina Schedules


The South Carolina flag adopted in 1861 by the General Assembly after South Carolina seceded from the Union in flies over Fort Moultrie on Sullivans Island, S.C., on Friday, Jan. 28, 2011, the 150th anniversary of the flag's adoption. The crescent on the flag points up, rather than at an angle as the current state flag. (AP Photo/Bruce Smith)(Bruce Smith/AP)

There are eight days left before South Carolina voters head to the polls, and Republican presidential candidates are racing across the state to reach as many voters as they can. But are they spending their time efficiently?

Talk to any old hand in the Palmetto State and you'll find some gripe about a presidential campaign's schedule.

The goal, in most strategists' minds, is to make media impressions in each of the state's three key regions -- the Upstate, dominated by the Greenville/Spartanburg media market; the Midlands, where most voters watch Columbia television stations; and the Low Country, stretching along the coast from Myrtle Beach to Charleston. Hit all three of those in a day, and you've reached the majority of the Republican voters in the state.


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