Campaign analysis by the most interesting thinkers in Washington

White House Political Machine Kicks Into High Gear

With House Republicans refusing to co-sign a negotiated payroll tax cut extension, the White House political machine came out of hibernation just five days before Christmas.

In several hours Tuesday, 10,000 Obama supporters had responded to an e-mail from senior adviser David Plouffe asking what $40 per week, about what the payroll tax cut is worth, would mean to them, according to a White House official.

A selection of the people who submitted those stories will participate in a conference call with Brian Deese, deputy director of the National Economic Council, on Wednesday.

The White House also asked the question on Twitter, creating a hashtag, #40dollars, that was trending worldwide just hours later.  The official cited data from hashtracking.com, which showed that the hash tag had generated more than 5.7 million impressions, equivalent to roughly 3 million people.  

Democratic officials crowed about a series of polls showing a meaningful uptick in the president's approval ratings, a rise partly attributable to the debate about how and whether to extend the popular tax break.

The president's political aides are eager to use the momentum from the battle, which they believe they are winning, to start 2012 on a high note. Even members of Obama's political base are responding: the Huffington Post's "Huff Post Hill" report, which has mocked Obama for caving to Republicans on important issues before, noted today that he did not seem prepared to do so here.

Obama has not called for Senate Democrats to return to Washington, and White House officials are waging that Republicans in the House will settle for a promise from Senate Democrats to re-open the payroll tax cut talks early next year in exchange for allowing the Senate-passed short-term extension to slide.

Leave A Comment
The National Journal Group has the right (but not the obligation) to monitor the comments and to remove any materials it deems inappropriate.
Comments powered by Disqus
Follow National Journal
Decoded Contributors
Tim Alberta

Tim Alberta

Editor, Hotline Last Call!

Decoded Posts | All Stories


Caren Bohan

Caren Bohan

Managing Editor for Domestic Policy

Decoded Posts | All Stories


Ronald Brownstein

Ronald Brownstein

Editorial Director

Decoded Posts | All Stories


George E. Condon Jr.

George E. Condon Jr.

Staff Writer, White House

Decoded Posts | All Stories


Matthew Cooper

Matthew Cooper

Editor, National Journal Daily

Decoded Posts | All Stories


John Aloysius Farrell

John Aloysius Farrell

Congressional Correspondent

Decoded Posts | All Stories


Ron Fournier

Ron Fournier

Editor-in-Chief

Decoded Posts | All Stories


Chris Frates

Chris Frates

Lobbying Correspondent

Decoded Posts | All Stories


Major Garrett

Major Garrett

Congress Correspondent

Decoded Posts | All Stories


Shane Goldmacher

Shane Goldmacher

Congressional Correspondent

Decoded Posts | All Stories


Michael Hirsh

Michael Hirsh

Chief Correspondent

Decoded Posts | All Stories


Jackie Koszczuk

Jackie Koszczuk

Editor, The Almanac of American Politics

Decoded Posts | All Stories


Josh Kraushaar

Josh Kraushaar

Executive Editor, The Hotline

Decoded Posts | All Stories


Jill Lawrence

Jill Lawrence

Managing Editor, Politics

Decoded Posts | All Stories


James Oliphant

James Oliphant

Deputy Magazine Editor

Decoded Posts | All Stories


Beth Reinhard

Beth Reinhard

Political Correspondent

Decoded Posts | All Storie


Alex Roarty

Alex Roarty

Staff Writer, Politics

Decoded posts | All Stories


Lori Santos

Lori Santos

Managing Editor, Breaking News

Decoded posts | All Stories


Jim Tankersley

Jim Tankersley

Economics Correspondent

Decoded Posts | All Stories


Reid Wilson

Reid Wilson

Editor-In-Chief, The Hotline

Decoded Posts | All Stories