Skip Navigation

Close and don't show again.

Your browser is out of date.

You may not get the full experience here on National Journal.

Please upgrade your browser to any of the following supported browsers:

Romney, Perry Have Bought Most Ads Romney, Perry Have Bought Most Ads

This ad will end in seconds
Close X

Want access to this content? Learn More »

Forget Your Password?

Don't have an account? Register »

Reveal Navigation


Romney, Perry Have Bought Most Ads


Republican presidential candidates Herman Cain, left, shakes hands with Texas Gov. Rick Perry, right, as former Massachusetts Gov. Mitt Romney looks on before a Republican presidential debate Tuesday, Oct. 18, 2011, in Las Vegas.  (AP Photo/Isaac Brekken)(AP Photo/Isaac Brekken)

The advertising wars are in full swing four weeks before the Iowa caucuses, and former Massachusetts Gov. Mitt Romney is far outspending the rest of the field, according to data provided by a Republican keeping a close eye on key media markets.

Romney has purchased another $265,000 in television time in Iowa and New Hampshire over the next week, where his campaign is running its Right Answer ad. The vast majority of that is broadcast television in Cedar Rapids (650 gross ratings points), Des Moines (800 points), Sioux City (450 points) and on WMUR in Manchester (550 points). He also spent $13,000 on Fox News specifically in Iowa.

Texas Gov. Rick Perry's team has put $89,000 behind two advertisements in Des Moines (370 points), Cedar Rapids (300 points) and Sioux City (315 points). That sounds like a small buy, but the buy only covers Saturday through Tuesday. In other words, these buys are the equivalent of about an 800-point weekly buy. Perry is dividing the buy between an ad on energy jobs and one in which he discusses his faith.

Don't Miss Today's Top Stories


Rick, Executive Director for Policy

Concise coverage of everything I wish I had hours to read about."

Chuck, Graduate Student

The day's action in one quick read."

Stacy, Director of Communications

I find them informative and appreciate the daily news updates and enjoy the humor as well."

Richard, VP of Government Affairs

Chock full of usable information on today's issues. "

Michael, Executive Director

Sign up form for the newsletter