The advertising wars are in full swing four weeks before the Iowa caucuses, and former Massachusetts Gov. Mitt Romney is far outspending the rest of the field, according to data provided by a Republican keeping a close eye on key media markets.
Romney has purchased another $265,000 in television time in Iowa and New Hampshire over the next week, where his campaign is running its Right Answer ad. The vast majority of that is broadcast television in Cedar Rapids (650 gross ratings points), Des Moines (800 points), Sioux City (450 points) and on WMUR in Manchester (550 points). He also spent $13,000 on Fox News specifically in Iowa.
Texas Gov. Rick Perry's team has put $89,000 behind two advertisements in Des Moines (370 points), Cedar Rapids (300 points) and Sioux City (315 points). That sounds like a small buy, but the buy only covers Saturday through Tuesday. In other words, these buys are the equivalent of about an 800-point weekly buy. Perry is dividing the buy between an ad on energy jobs and one in which he discusses his faith.