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Perry Drops Half Million On Iowa Ads Perry Drops Half Million On Iowa Ads

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Perry Drops Half Million On Iowa Ads

Republican presidential candidate Texas Gov. Rick Perry speaks during the Scott County Republican Party's Ronald Reagan Dinner, Monday, Nov. 14, 2011, in Bettendorf, Iowa. (AP Photo/Charlie Neibergall)  (AP Photo/Charlie Neibergall)

December 7, 2011

This post has been updated with further information about Perry's radio ad buys.

Texas Gov. Rick Perry will saturate the Iowa airwaves next week in a major push to boost his poll numbers just three weeks before the state's first-in-the-nation caucuses.

Perry's campaign has purchased $1.2 million in airtime over the next four weeks, a source familiar with the ad markets said Wednesday. And new details of the spots he's purchased show his team will pour at least $653,000 into Iowa television and radio this week alone.

The major spending is a sign of life for a candidate whose poll numbers have dropped precipitously. After a series of debate flubs send his supporters fleeing, Perry's early fundraising success is proving a pivotal chance for the candidate to reconnect before a critical contest. Perry's campaign raised $17.2 million during the first month and a half of his bid, and by the end of September he had just over $15 million left in the bank.

Perry has purchased 7,762 gross ratings points in three Iowa broadcast markets for advertisements running through next Tuesday, December 13. A 2,000-point buy in a single media market is considered saturation-level; Perry has purchased more than 2,000 points in all three markets, according to data provided by a Republican watching the Iowa ad market and confirmed by other ad buyers.

Perry's team has also purchased $200,000 in national cable advertisements over the next week. That purchase comes after the campaign spend $1 million on advertisements on Fox News last month, an effort to rebuild Perry's image among national conservatives.

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