This post has been updated with further information about Perry's radio ad buys.
Texas Gov. Rick Perry will saturate the Iowa airwaves next week in a major push to boost his poll numbers just three weeks before the state's first-in-the-nation caucuses.
Perry's campaign has purchased $1.2 million in airtime over the next four weeks, a source familiar with the ad markets said Wednesday. And new details of the spots he's purchased show his team will pour at least $653,000 into Iowa television and radio this week alone.
The major spending is a sign of life for a candidate whose poll numbers have dropped precipitously. After a series of debate flubs send his supporters fleeing, Perry's early fundraising success is proving a pivotal chance for the candidate to reconnect before a critical contest. Perry's campaign raised $17.2 million during the first month and a half of his bid, and by the end of September he had just over $15 million left in the bank.
Perry has purchased 7,762 gross ratings points in three Iowa broadcast markets for advertisements running through next Tuesday, December 13. A 2,000-point buy in a single media market is considered saturation-level; Perry has purchased more than 2,000 points in all three markets, according to data provided by a Republican watching the Iowa ad market and confirmed by other ad buyers.
Perry's team has also purchased $200,000 in national cable advertisements over the next week. That purchase comes after the campaign spend $1 million on advertisements on Fox News last month, an effort to rebuild Perry's image among national conservatives.
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