Candidates' Spouses Star in New Ads
Romney, who's been challenged on the authenticity front, uses his wife, Ann, as a character witness. "It's so important to understand the character of a person,'' she says in the spot, which is bound to be viewed as a veiled swipe at the thrice-married Newt Gingrich. Perry's wife Anita calls him her "high school sweetheart' in his new ad and talks about their "Christian values.'' Gingrich and his wife, Callista, are also co-starring in a Christmas-themed spot.
It's a markedly different tone from the attack ads splashed all over Iowa these days. Campaigns typically put spouses to work to help soften and round out a candidate's public image.