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Candidates' Spouses Star in New Ads Candidates' Spouses Star in New Ads Candidates' Spouses Star in New Ads Candidates' Spouses Star ...

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Candidates' Spouses Star in New Ads

December 21, 2011
Both Mitt Romney and Rick Perry announced new television spots today starring their better halves.

Romney, who's been challenged on the authenticity front, uses his wife, Ann, as a character witness. "It's so important to understand the character of a person,'' she says in the spot, which is bound to be viewed as a veiled swipe at the thrice-married Newt Gingrich. Perry's wife Anita calls him her "high school sweetheart' in his new ad and talks about their "Christian values.''  Gingrich and his wife, Callista, are also co-starring in a Christmas-themed spot.

It's a markedly different tone from the attack ads splashed all over Iowa these days. Campaigns typically put spouses to work to help soften and round out a candidate's public image.

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