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Tuning Out Rick Perry

Texas Governor Rick Perry salutes the crowd at the Conservative Political Action Conference at the Marriott Wardman Park February 11, 2011 in Washington, DC.(Chet Susslin)

November 19, 2011

Imagine the frustration if you'd spent huge amounts of money on advertisements aimed at improving your image and it hadn't helped one bit. Now you have an idea of how Rick Perry's campaign must be feeling right now.

Perry will launch his third advertisement tomorrow, a spot that portrays him as an outsider with the spine needed to shake up Washington. That ad will run alongside his second ad, which takes President Obama to task for his "lazy" comment a few days ago. All told, he'll spend $392,000 on the Iowa ads next week alone, according to a Republican source watching candidate ad campaigns.

(The new buy will include $165,000 on broadcast television in Des Moines, good for 900 gross ratings points; in Cedar Rapids, where he bought 700 points; and Sioux City, where he bought 600 points. Needless to say, those are very substantial buys. He's also up with $182,000 on 10 cable channels in Iowa, including ESPN, CNN, TNT and the Discovery Channel, and with $44,000 in radio ads in five key markets.)

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