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Herman Cain's Four-Step Program

Cain: Beginning of the end?(Pablo Martinez Monsivais/AP)

November 2, 2011

In a campaign appearance today, Herman Cain said his insurgent campaign is in the third of a four step evolution. The establishment will try to ignore, ridicule and destroy an unorthodox  campaign before finally accepting it, he argued. 

But he's also clearly in the third stage of crisis management: deny accusations, offer a limited explanation and then attack and dodge the media. In his second event of the day, Cain and his security posse shoved their way through a pack of reporters hurling questions about the still-unwinding sexual harassment scandal. 
Check out this exchange between Cain and WJLA political reporter Scott Thuman, courtesy of CNN Newsource:  
Cain: let me, let me, let me say one thing, I'm here with these doctors and that's what I'm gonna talk about, so don't  even bother asking me all of these other questions that you all are curious about, OK, don't even bother. 
Scott Thuman: But are you concerned about the fact that these women do want to to come forward. (repeated) 
Cain: What did I say? Excuse me, (raises voice) Excuse me! (yelling) What part of no don't dumb people understand?  

Nothing like a candidate refusing to answer questions and calling the media names. Now all that's left is for the rest of this scandal to play out before we enter the final stage of crisis communications: a press conference that may or may not feature his wife standing by his side followed by a sit-down interview with a sympathetic network anchor. 

Stay tuned. 
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