A new ad from a super PAC affiliated with strategist Karl Rove will attack Obama not as a radical who lacks integrity, but instead as a man who has disappointed those who voted for him four years ago.
The $9.7 million ad campaign will begin Wednesday for three weeks in 10 swing states as part of a $25 million campaign by Crossroads GPS. The ad, entitled “Basketball,” was created by Larry McCarthy, who produced the legendary Willie Horton ads during the 1988 election, according to The New York Times.
The script features an actress who talks about how she enjoyed watching her children play basketball. Her face morphs into one of an older woman, and she says her children have moved back home because they can’t find jobs.
“I supported President Obama because he spoke so beautifully,” she says. “He promised change. But things changed for the worse.”
“Criticizing President Obama is a challenging proposition in terms of ads because a lot of your swing voters this year voted for him in 2008,” McCarthy said, according to The Times, adding “They genuinely liked him, they thought he had the right message, they thought he was different.”