Mitt Romney may have taken a hard-line stance on immigration in the primaries, but he’s now trying his best to reach out to Hispanics, a demographic Republicans have traditionally struggled with.
A new television ad, entitled “I Invite You,” features his youngest son, Craig, speaking in Spanish and attempts to convey simple messages on family and country. “He is a man of great convictions,” Craig Romney says. “He's been married for over 40 years to my mom. Together they have five sons and 18 grandchildren.”
“He loves our country greatly,” Craig Romney continues. “What he has achieved has been through hard work -- and it is with that same dedication that he will fight to get our country on the right track and create jobs.” He concludes: “I invite you to get to know him, and listen to his ideas.”
The ad also promotes “juntosconromney.com” a Spanish-language website from the campaign.
The ad will be airing throughout the country, according to the campaign.