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Romney Launches First General Election Ad Romney Launches First General Election Ad

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Campaign 2012

Romney Launches First General Election Ad



Mitt Romney's campaign is out with its first television ad of the general election, describing what a Romney presidency would look like on “day one.”

The spot will be launched in four swing-states -- Ohio, North Carolina, Iowa and Virginia -- with a $1.2 million buy, CNN reports.

A generally positive ad, the narrator outlines different Romney initiatives that he would launch from the start of his time in office, which include approving the Keystone XL pipeline and replacing President Obama’s heath care reform legislation.


“President Romney introduces tax cuts and reforms that reward job creators, not punish them,” the narrator says.

The campaign also released the ad in Spanish online.

Although the campaign has released several online ads attacking the president, this is the first television spot of the general election season.

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