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Romney Campaign Goes Local in New Ads Romney Campaign Goes Local in New Ads

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Campaign 2012

Romney Campaign Goes Local in New Ads



The Romney campaign hits some local sweet spots in its new television ads running in Iowa, North Carolina, Ohio and Virginia.

Moving away from its “Day One” theme, the campaign is now outlining what the first 100 days of a Romney presidency would look like. At the beginning of three of the ads, excluding Ohio, the narrator says that Romney would repeal the president’s health care overhaul and cut the deficit.

The Ohio ad goes after China right off the bat, hitting that country over unfair trading practices. The narrator says that the first 100 days will make the Buckeye State “a better place to do business as we see more factories and jobs coming back.”


Many of the ads focus on local issues. In the North Carolina spot, the ad sheds light on high-tech and banking jobs, two industries that have a large presence in the Tar Heel State. The Virginia ad highlights Romney’s commitment to off-shore drilling, which has been a major issue for Republican Gov. Bob McDonnell and has conflict with the Obama administration.

“President Romney’s first 100 days...” the narrator says. “For the people of Virginia, they mean new life, new energy for our state.”

On Friday, Democratic Maryland Gov. Martin O’Malley defended the economic recovery under Obama, and said the president would play well in many of the states where Romney is campaigning.

“I think that in many ways it is a repeat of the last election. So I think that many of the same states that were in play then are going to be in play now,” he said on MSNBC’s Morning Joe. “We're talking North Carolina, Virginia, Ohio, Midwest, Washington state. I think those are all places that are in play. I think there is a very fundamentally strikingly different view between these two candidates.”






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