Mitt Romney's campaign won't let President Obama get the best of him on what he sees as his greatest asset: his business experience. That's why the Romney campaign on Monday released a new web ad, titled "American Dream," that attempts to portray him as the savior of small business — a nearly direct response to an attack ad released by the Obama campaign earlier in the day.
"American Dream" chronicles the story of Steel Dynamics Inc. through shots of the Indiana steel factory interspersed with workers explaining how SDI grew from "an empty field" to a company employing over 6,000 people. It attempts to portray Romney as central to the company's success due to his keen business know-how and leadership.
"But SDI almost never got started. When others shied away, Mitt Romney's private-sector leadership team stepped in," says the voiceover.
The ad doesn't mention what some news accounts explored earlier this year — that the company received generous tax breaks and other subsidies provided by the state of Indiana and DeKalb County.
It offers a juxtaposition to the Obama campaign's "Steel" ad, which attempts to undercut Romney's claims of being a successful business leader with the know-how to get the economy back on track. In "Steel," former employees of GST Steel tell how Bain Capital took over the company and essentially sucked it dry, eventually resulting in GST's bankruptcy.
"American Dream" likely won't be the last response to the Obama ad, which is slated to run in five battleground states on Wednesday, according to the Associated Press. In an election that will be won by whomever can convince voters he has a better handle on fixing the economy, Romney can't afford to lose ground on his business bona fides.