CAMPAIGN 2012

Poll: Obama Maintains Wisconsin Lead

October 3, 2012 | 1:15 p.m.

President Obama maintains a double-digit lead over Mitt Romney in Wisconsin, according to a new Marquette Law School poll released on Wednesday.

As the race for the state's 10 Electoral College votes reaches the final stretch, the poll shows Obama leading Romney 53 percent to 42 percent among likely voters, with 3 percent of respondents undecided. In the previous Marquette poll conducted two weeks prior to the new survey, Obama held a 14-point lead, 54 percent to 40 percent — though the result was considered a relative outlier when compared with other public surveys.

Obama’s rise in the poll seems driven by Romney’s declining image ratings. Now, only 37 percent of registered voters polled have a favorable impression of Romney, while 53 percent view him unfavorably. In mid-August, when he trailed Obama by just 3 points, 35 percent viewed him favorably, while only 45 percent had an unfavorable opinion of him.

Rep. Paul Ryan, R-Wis., has also seen his numbers decline. Now, as just many voters view him favorably as unfavorably (42 percent each). In mid-August, 41 percent had a favorable opinion of Ryan, while only 34 percent viewed him unfavorably.

The Romney/Ryan ticket’s fall in the state seems to have occured independent of the fortunes of state Republicans. Half of voters surveyed approve of the job Gov. Scott Walker is doing, versus 46 percent who disapprove.

The majority of voters in Wisconsin, 53 percent, approve of Obama’s job performance; only 42 percent disapprove.

The most recent Marquette poll was conducted from Sept. 27-30, surveying 1,003 registered voters. The overall margin of error is plus or minus 3.2 percentage points. The horse-race question polled 894 likely voters and has a margin of error of plus or minus 3.3 points.

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