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The Trail: 2012 Presidential News from the Field / CAMPAIGN 2012

Perry Launches National Ad Campaign

Texas governor spending nearly $1 million for ads on Fox.

(AP Photo/Paul Sancya)

photo of Rebecca Kaplan
November 11, 2011

Texas Gov. Rick Perry’s campaign is advertising on Fox News, in what appears to be a continuation of his national media campaign to rehabilitate his image after an embarrassing gaffe during Wednesday night’s debate in Rochester, Mich.

Perry spokesman Mark Miner confirmed the buy to CBS News and National Journal, but was unable to confirm the amount. A rival campaign that is monitoring advertising put the Fox buy at $975,000. That indicates that Perry is putting some of his warchest to work to reassure the Republican base at a time when his rocky performance threatens to scare off donors.

(RELATED: Perry's Alamo?)

 

The national push comes on top of hundreds of thousands of dollars in ad buys in Iowa, New Hampshire and South Carolina by both Perry’s campaign and a SuperPAC supporting him called Make Us Great Again. They have principally sought to highlight Perry’s biography, his emphasize his leadership abilities and energy plan.

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