The first ads of Rick Perry's presidential campaign will air on broadcast and cable TV across Iowa, an ad purchase worth $174,000, according to a Republican source who tracks ad buys.
The ads, first reported on Monday by Politico, will air in the Des Moines, Cedar Rapids, and Sioux City markets, the source said. The total broadcast buy is $105,000. In addition, the campaign bought ads to run on cable statewide, worth about $69,000.
The Sioux City and Cedar buys are worth 750 media points, the one in Des Moines 775 points.
The TV ads are the opening media salvo for Perry, who will need an aggressive media effort to restore his stature as a front-runner in the Republican presidential contest after slipping precipitously in the polls. Despite Perry's struggles of late, the Texas governor still boasts the best financial resources of any presidential candidate except for front-runner Mitt Romney, raising $17 million during the third quarter alone.