Texas Gov. Rick Perry’s presidential campaign is purchasing more than $1 million in ads over the next four weeks in a major effort to get voters to give him a second look after his poll numbers plummeted in recent weeks.
The campaign has already purchased $1.2 million in ads, with more coming, according to a source with knowledge of the ad buy; Perry's commercials will run from Wednesday until Jan. 3, the date of the Iowa caucuses.
A pro-Perry super PAC called Make Us Great Again is also in the process of buying airtime to build on a $280,000 ad buy it made last week in Iowa and another key early-voting state, South Carolina. Perry’s campaign spent nearly $80,000 last week to run spots in Iowa promoting his energy plan and his Christian faith.
The large ad purchase, while demonstrating the campaign’s financial strength relative to other candidates, may not boost his depressed poll numbers sufficiently to get him back in the top tier of the race. Perry still gets only 11 percent support from likely Iowa Republican caucus-goers in Iowa, according to a CBS News/New York Times poll released on Tuesday.