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Obama Talks Veterans, Medicare in Two New Ads Obama Talks Veterans, Medicare in Two New Ads

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Campaign 2012

Obama Talks Veterans, Medicare in Two New Ads



The Obama campaign released two new television ads that will run in key swing states, addressing his commitment to Medicare and veterans.

One ad, “Sacred Trust,” shows a casually dressed Obama describing the sacrifice of American soldiers, and evoking the killing of Osama bin Laden.

“And when they come home, we have a sacred trust to make sure that we are doing everything we can to heal all their wounds, giving them the opportunities that they deserve to find a job and get the education that they need,” Obama says over video of injured vets and text touting legislative accomplishments. “It’s not enough just to make a speech about how we value veterans. It’s not enough just to remember them on Memorial Day.”


The next ad, called “Personal,” talks about the president’s commitment to Medicare and how “personal” the program is to families. “To a president raised by his grandparents, it’s personal too,” the narrator says.

Describing “health care scam artists,” the narrator says that the president’s crackdown on fraud has saved $4.1 billion. “A commitment to Medicare as personal as yours,” the ad concludes.

The Romney campaign responded to the ads, saying the Obama campaign was trying to distract voters from his record, harping on the familiar theme of "broken promises."

“President Obama and his campaign can’t distract voters from three years of broken promises on Medicare and our commitments to our veterans," campaign spokeswoman Amanda Henneberg told National Journal in an email. "In a week when his own supporters called his campaign attacks on free enterprise ‘nauseating’ and ‘very disappointing,’ President Obama is now trying to rewrite his record in an attempt to change the narrative on his campaign’s terrible week.”


The two 30-second spots are part of the Obama campaign's $25 million ad push in Colorado, Florida, North Carolina, Iowa, New Hampshire, Nevada, Ohio, Pennsylvania and Virginia.



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