Striking a more positive tone than ads of late – albeit with a subtle hint at his stance on the Bush-era tax cuts – President Obama released a new campaign spot that will run to coincide with the Opening Ceremony of the London Olympics.
“I Believe” shows the president delivering a speech interspersed with images of middle class people going to work in farm fields and offices.
“We’re a nation of workers and doers and dreamers,” Obama is shown saying. “We work hard for what we get. And all we ask for is that our hard work pays off. I believe that the way you grow the economy is from the middle out. I believe in fighting for the middle class because if they're prospering all of us will prosper. That's the idea of America and that's why America is the greatest nation on earth.”
Obama has used such language in calling for a partial extension of the Bush-era tax cuts for income earned up to $250,000. "I don't think we grow our economy from the top-down," he's said in the past.
Recent Obama ads, including “Firms” and “Makes You Wonder,” cast a more negative tone, attacking Mitt Romney’s business record. Although this latest ad does not mention the presumptive Republican nominee, the Romney campaign responded on Friday, attacking the president's handling of the economy.
"Under President Obama, more and more Americans are working harder for less," Romney spokeswoman Amanda Henneberg said in a statement. "Confidence is down, unemployment is high, and the middle class is suffering. Mitt Romney knows you don't build a strong economy by denigrating small business owners, raising taxes, and growing government – and he has a pro-growth plan that will help turn our economy around and put people back to work.”