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The Trail: 2012 Presidential News from the Field / Campaign 2012

New Romney Ad Brings Focus Back to the Economy

photo of Matt Vasilogambros
September 26, 2012

 

Down in several polls and criticized by some conservatives for losing focus, the Romney campaign is trying to get back on its economic message with a new television ad released on Wednesday.

 

The ad, called “Too Many Americans,” shows Mitt Romney talking one-on-one to the camera for the entire 60-second spot as he describes the economic pains that many people in this country currently face.

“Too many Americans are struggling to find work in today’s economy,” Romney says. “Too many of those who are working are living paycheck to paycheck, trying to make falling incomes meet rising prices for food and gas. More Americans are living in poverty than when President Obama took office and 15 million more are on food stamps.”

Romney says that although both presidential candidates care about Americans who are struggling, only Romney’s policies can bring about economic growth. “President Obama and I both care about poor and middle-class families,” Romney says. “The difference is my policies will make things better for them. We shouldn't measure compassion by how many people are on welfare. We should measure compassion by how many people are able to get off welfare and get a good paying job.”

The Obama campaign on Wednesday said Romney’s ad was clearly a response to the fallback from Romney’s “47 percent” comment. “Clearly the Romney campaign has taken a hit,” Obama campaign spokeswoman Stephanie Cutter said on MSNBC’s Daily Rundown.

The Romney campaign has taken heat from conservatives lately, most recently by Wall Street Journal editorial board member Jason Riley. In an op-ed on Wednesday, Riley argues that Romney needs to stop blaming the media and polling for his campaign ills.

“The press didn't treat Ronald Reagan and George W. Bush any less unfairly, and both men managed not only to win the presidency but get re-elected,” Riley writes. “Romney would do better to focus more on reducing his unforced errors and less on the Fourth Estate's political bias. If whining about the liberal media was a winning strategy for Republicans, Newt Gingrich would be the nominee.”

Additionally, a new Quinnipiac University/CBS News/New York Times poll shows that Romney is down in Pennsylvania, Ohio and Florida among likely voters, and shows that voters feel Obama is better suited to handling the economy.

Both candidates are back in the Buckeye State on Wednesday, hoping to push their economic messages. On Monday, Obama released an ad in the state attacking Romney on his “47 percent” comment and his personal tax rate.

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