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New Ad: ‘President Obama Believes in Insourcing’ New Ad: ‘President Obama Believes in Insourcing’

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Campaign 2012

New Ad: ‘President Obama Believes in Insourcing’


After launching a series of stealth ads targeted at battleground states that attacked Mitt Romney over outsourcing, President Obama’s re-election campaign is now going big with a new ad saying the president "believes in in-sourcing."


"What a president believes matters,” a narrator intones at the outset of the ad, and continues: “Mitt Romney’s companies were pioneers in outsourcing U.S. jobs to low-wage countries.” The ad relies on a Washington Post story that reported Bain Capital, the firm Romney founded, invested in several firms that described their businesses as helping other companies shift work or expand overseas.

“President Obama believes in in-sourcing,” the narrator continues, mentioning Obama’s bailout of the auto industry and his support of tax breaks for companies that keep jobs in the U.S.

The 30-second spot is airing in Colorado, Florida, Iowa, North Carolina, New Hampshire, Nevada, Ohio, Pennsylvania, and Virginia, according to the campaign.


The earlier ads, which ran in several battleground states, called Romney a prospective "Outsourcer in Chief." researched the claims in the ads and said that it could find "no evidence to support the claim that Romney — while he was still running Bain Capital — shipped American jobs overseas." The Obama campaign has disputed Factcheck's conclusions.

The Romney camp pushed back at the ads. Amanda Henneberg, a spokesperson, said in a statement that the Obama campaign "continues to try to mislead voters with ads that independent fact checkers have repeatedly proven to be false," adding that, "Spending millions of dollars on untrue ads won't change the fact that President Obama's policies have left more than 23 million Americans struggling for work."

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