Skip Navigation

Close and don't show again.

Your browser is out of date.

You may not get the full experience here on National Journal.

Please upgrade your browser to any of the following supported browsers:

Reveal Navigation

Mitt's App Gets Scooped Mitt's App Gets Scooped Mitt's App Gets Scooped Mitt's App Gets Scooped

share
This ad will end in seconds
 
Close X

Not a member? Learn More »

Forget Your Password?

Don't have an account? Register »

Reveal Navigation
 

 

The Trail: 2012 Presidential News from the Field / Campaign 2012

Mitt's App Gets Scooped

Mitt Romney, and his wife Ann wave at reporters as they arrive in Norfolk, Va., Friday, Aug. 10, 2012. Romney will announce his running mate Saturday morning Aug. 11, 2012 in Norfolk, Va., his campaign said Friday night. (AP Photo/Mary Altaffer)

photo of Adam  Mazmanian
August 11, 2012

The Mitt's VP App promised users they would "be the first to know." But with a notification pushed out at 7:07 a.m. eastern time, users relying on the app got news of Mitt Romney's decision to put Paul Ryan on the ticket more than seven hours after anyone else paying attention.

The Romney campaign isn't alone in seeing its social-media attempts at controlling the news flow beat by a hungry press corps and leaky political establishment. 

(RELATED: Romney's Choice of Ryan Aimed at Winning Middle Class)

 

Barack Obama, in his 2008 campaign, promised to send voters early news of his choice via text message, but reporters scooped news of the selection of Joe Biden.

In the end, the point of a campaign app is to collect data as much as it is to share it. On this score, the Romney app gathered address information from downloaders and got them to interact with the campaign on social media. It's likely that the Mitt's VP App will be converted to general use in the campaign.

You May Find These of Interest
Get us in your feed.
More The Trail: 2012 Presidential News from the Field
Job Board
Search Jobs
Outside Sales Representative
National Federation of Independent Businesses | San Jose, CA
Outside Sales Representative
National Federation of Independent Businesses | Traverse City, MI
Outside Sales - Membership Development
National Federation of Independent Businesses | Rochester, MN
Outside Sales Representative
National Federation of Independent Businesses | Key West, FL
Outside Sales Representative
National Federation of Independent Businesses | Danbury, CT
Outside Membership Sales Rep
National Federation of Independent Businesses | Las Cruces, NM
Outside Sales Representative
National Federation of Independent Businesses | Kingston, NY
Outside Sales Representative
National Federation of Independent Businesses | Coos Bay, OR
Outside Sales Representative
National Federation of Independent Businesses | St. Augustine, FL
Outside Sales Representative
National Federation of Independent Businesses | Kirksville, MO
Outside Sales -Membership Development
National Federation of Independent Businesses | Colorado Springs, CO
Outside Sales Representative
National Federation of Independent Businesses | Newburgh, NY
Legislative Director
National Federation of Independent Businesses | Austin, TX
Outside Sales Representative
National Federation of Independent Businesses | Meridian, MS
Outside Sales Representative
National Federation of Independent Businesses | Hampton, VA
 
Comments
comments powered by Disqus