Skip Navigation

Close and don't show again.

Your browser is out of date.

You may not get the full experience here on National Journal.

Please upgrade your browser to any of the following supported browsers:

Mitt's App Gets Scooped Mitt's App Gets Scooped

This ad will end in seconds
 
Close X

Not a member? Learn More »

Forget Your Password?

Don't have an account? Register »

Reveal Navigation
 

 

The Trail: 2012 Presidential News from the Field / Campaign 2012

Mitt's App Gets Scooped

Mitt Romney, and his wife Ann wave at reporters as they arrive in Norfolk, Va., Friday, Aug. 10, 2012. Romney will announce his running mate Saturday morning Aug. 11, 2012 in Norfolk, Va., his campaign said Friday night. (AP Photo/Mary Altaffer)

photo of Adam  Mazmanian
August 11, 2012

The Mitt's VP App promised users they would "be the first to know." But with a notification pushed out at 7:07 a.m. eastern time, users relying on the app got news of Mitt Romney's decision to put Paul Ryan on the ticket more than seven hours after anyone else paying attention.

The Romney campaign isn't alone in seeing its social-media attempts at controlling the news flow beat by a hungry press corps and leaky political establishment. 

(RELATED: Romney's Choice of Ryan Aimed at Winning Middle Class)

 

Barack Obama, in his 2008 campaign, promised to send voters early news of his choice via text message, but reporters scooped news of the selection of Joe Biden.

In the end, the point of a campaign app is to collect data as much as it is to share it. On this score, the Romney app gathered address information from downloaders and got them to interact with the campaign on social media. It's likely that the Mitt's VP App will be converted to general use in the campaign.

More The Trail: 2012 Presidential News from the Field
Job Board
Search Jobs
Professional Development Program Engineer
American Society of Civil Engineers | Farmington Hills, MI
Biomedical Service Internship Position
American Society of Civil Engineers | Flint, MI
Deputy Director of Transit Operations
American Society of Civil Engineers | San Jose, CA
Structural Engineer
American Society of Civil Engineers | New Haven, CT
Transportation Planner
American Society of Civil Engineers | Salinas, CA
Assessment and Remediation Team Lead
American Society of Civil Engineers | Regina, SK
Quality Systems Manager
American Society of Civil Engineers | Greensboro, NC
Quality Engineer
American Society of Civil Engineers | Attica, IN
Senior Water Resource Project Manager
American Society of Civil Engineers | Fairfax, VA
Civil Engineering
American Society of Civil Engineers | Steamboat Springs, CO
Entry Level Geotechnical Engineer
American Society of Civil Engineers | Albany, NY
Sales Engineer-Process Automation/Instrumentation
American Society of Civil Engineers
Senior Project Manager- Transportation
American Society of Civil Engineers | San Antonio, TX
Materials Engineer 2
American Society of Civil Engineers | IL
Land Surveyor
American Society of Civil Engineers
 
Comments
comments powered by Disqus