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Got Hope? Strategists Differ on Obama's Approach Got Hope? Strategists Differ on Obama's Approach

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CAMPAIGN 2012

Got Hope? Strategists Differ on Obama's Approach

Is next year’s election a referendum on President Obama? Or a choice between him and his yet-to-be-determined Republican opponent? It’s perhaps the central question of the 2012 election, and, not surprisingly, it divided the opinions of a Democratic and Republican consultant who spoke at National Journal’s 2012 Election Preview.

Most strategists say the president has a better chance of winning if he can frame the election as a choice between himself and the Republican nominee. But the country’s still-struggling economy will make voters see the election as a chance to vent frustration with the president, said Charlie Black, a longtime GOP operative.

 

“I think the president can keep this is a close race, but I don’t see how he can win if there’s no movement or turning around in people’s perception of the economy,” Black said. “And he only has a few months to do so.”

As the Republican presidential candidates battle for the party’s nomination, Obama has been unable to draw a sharp contrast on issues like middle-class tax cuts and the environment. But he’ll get that chance the moment a GOP candidate emerges.

On most issues, 50 percent to 60 percent of voters agree with the president, said Steve McMahon, a Democratic consultant. He cautioned against under-rating a president who is just shifting into campaign mode.

 

“Anyone who sells the president short is making a big mistake here,” he said.

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