The Republican National Committee, in conjunction with Mitt Romney's campaign, on Thursday unveiled a new slogan ahead of President Obama’s official campaign kick-off in Ohio and Virginia this weekend: "Hype and Blame 2012."
The message plays off the hope and change mantra of Obama's 2008 presidential campaign and centers on what Republicans perceive as the president’s chronic inability to keep his promises.
“The candidate of hope and change has become the president of hype and blame,” said RNC Chairman Reince Priebus in a conference call with reporters. “He blames everyone and everything other than the man in the mirror. “
The RNC and the Romney campaign plan to deploy the theme aggressively in the coming days, through bumper stickers, online advertising, fundraising pitches, and a blitz of other media.
Republican officials on the conference call, including Virginia GOP Chairman Pat Mullins and Ohio GOP Chairman Bob Bennett, said that voters only have to look at gas prices, the deficit, and the unemployment rate when they cast their ballots in November.
"Are you better off than you were four years ago?" Bennett said. "It's our job to ask that question."
Earlier this week, the Obama campaign revealed its own 2012 campaign pitch: "Forward," complete with a web video featuring a list of the Obama administration’s accomplishments and urging Americans to keep moving forward with the president.