As he settles into top-tier status in the Republican presidential primary race, Newt Gingrich on Monday launched his first television ad in Iowa, while candidate Ron Paul, who’s also been gaining in the polls, unveiled a new ad describing his rivals as “wimpy like little shih tzus.”
Gingrich’s 60-second spot introduces the former House speaker to voters in various vignettes with voters on the campaign trail, and comes on the heels of a Des Moines Register poll showing him leading the Republican field among likely caucus-goers less than a month before the first-in-the-nation caucus in Iowa. The campaign spent about $250,000 to run the ad statewide.
In a poll published Saturday, the newspaper reported that Gingrich led the Republican pack with 25 percent and Rep. Paul of Texas and former Massachusetts Gov. Mitt Romney followed with 18 percent and 16 percent, respectively.
In his new ad, Paul takes aim at his fellow GOP presidential contenders. “What’s up with these sorry politicians -- lot’s of bark,” says the voice-over, while a rottweiler pop up on the screen. But they are all bark and no bite, the ad suggests: “When it’s show time, wimpy, like little shih tzus.” The 30-second ad highlights Paul’s economic and budget proposals.
Paul has reserved $255,000 for ads in Cedar Rapids and Des Moines in Iowa and in Manchester, N.H. He spending $121,000 on four cable networks in both states.