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Facebook and CNN Join Forces for Election Coverage Facebook and CNN Join Forces for Election Coverage

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The Trail: 2012 Presidential News from the Field / Campaign 2012

Facebook and CNN Join Forces for Election Coverage

July 9, 2012

Facebook and CNN have partnered to make coverage of the 2012 presidential election an interactive and social experience, Facebook announced on Monday.

Facebook said it will act as a “second screen” for CNN’s election coverage, providing a window on the American electorate through its 160 million U.S. users.

Facebook users will be able to commit to voting, endorse candidates, and share their views through an "I'm Voting" Facebook app available in English and Spanish.

 

CNN will use the app to analyze users' dialogue on the election. It will also measure the amount of discussion surrounding each candidate and do surveys of voting-age users.

In 2008, Facebook began its involvement in elections by allowing users to search for their polling place on the website and publish statuses saying "I voted."

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